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Easy Money Project

Data Science Junior 

May 2023 - October 2023

 

  • Collect, clean and analyze data with Python and its libraries (pandas, NumPy).
  • Perform exploratory data analysis (ETL, EDA) identifying trends and patterns, optimizing business strategies.
  • Develop, train and optimize predictive and Machine Learning models (supervised, unsupervised, reinforced).
  • Generate advanced reports and visualizations with PowerBI and Python (Matplotlib, Seaborn), for global visualization of results in a clear and concise way.

 

Target: Provide solutions in the area of analytical marketing and business development from advanced analytics, for products in the financial sector.

For this, different projects were carried out, starting with data analysis, ETL and EDA data to generate a data visualization dashboard in Power Bi. Subsequently, Machine Learning models of Propensity, Segmentation (clustering) were made in order to give recommendations for improvement to the company, about which were the best MKT channels to impact, best purchase probabilities for each customer by product, among others.

In addition, outside the project as such, different machine learning and artificial intelligence models such as Data Science were carried out, among which we can highlight Data Engineering, Supervised ML, Unsupervised ML, Deep Learning and final project to boost sales and marketing strategies for a company.

For this purpose, different technologies, languages and tools have been used; some of them are listed below

 

  • Models: logistic regression, linear regression, time series, clustering, and deepLearning.
  • Languages and libraries: Python, Pandas, NumPy, Seaborn, Matplotlib, Scikit-learn, SQL.
  • Algorithms: KMEANS, XGBoost, Decision Tree, Random Forest.
  • Data visualization: Power BI, Tableau.
  • Tools: jupyter notebook, Google Suite (Google colab, Google Drive), Visual studio code, Git, GitHub, Mysql workbench, Airflow, Docker.
Vocality.ai

Digital Marketing Specialist

October 2023 - March 2024

 

  • Manage strategy and analyze PPC campaign data for optimization.
  • Create, manage and analyze lead prospecting strategy, increasing 300% on LinkedIn.
  • Define, execute and analyze results of the SEO OnPage & OffPage plan, achieving a 100% increase in views in 90 days, and a 24% increase in the following 2 quarters of 2024.
  • Research market trends by doing price and competitive analysis for business benchmarking.
  • Present results of SEO strategies, PPC campaigns, and provide solutions for continuous improvement of strategies and new options to generate business.
  • Support the CEO in the creation of presentations.

 

Achievements:

  • Increase lead acquisition by 100% on LinkedIn.
  • Increase website views in 90 days by 100% (883 sessions, 1801 total page views, 497 website shares in May 2024).
  • Generate 20 LinkedIn prospecting leads in one month (no leads were being generated previously).
  • Generate top 10 organic rankings for targeted keywords in 1.5 months.
Top Advisors

Digital marketing strategist

January 2023 - to date (project work)

 

  • To carry out the strategy for the design and creation of the corporate website, trying to solve the common questions and needs of the target audience.
  • Analyze web performance data with tools such as Excel, Google Analytics, Google Search Console, to find insights that could help to improve the visualization, SEO positioning and conversion of the target audience.
  • Create, design, monitor PPC campaign strategies on different platforms, analyzing campaign results and optimizing them.
  • Create and implement SEO strategies based on web data analysis and target audiences that generated a 75% increase in organic rankings.
  • Crear e implementar estrategias SEO basadas en análisis de datos web y públicos, objetivos que generaron un aumento del 75 % en el posicionamiento orgánico.
  • Work with data sets to conduct competitive analysis, costs, audience profiles. This allowed to identify business opportunities, which were presented to the board of directors in a clear way for decision making, which led me to support in the creation of a new line of business and its new platform.
  • Elaborate reports (dashboards) and results presentations with Power BI and PowerPoint of each digital marketing action performed.

 

Achievements:

  • Increased organic positioning of company websites by 75 %.
  • Increased organic positioning of associated companies' web pages by 50 %.
  • Creation of new business lines from scratch, increasing business capacity by 25%.
Benowu
Benowu

Business Developer & Apps Manager

May 2020 – November 2022

 

  • Tutor course of mobile applications without programming and digital MKT.
  • Follow-up and management in CRM and daily telephone of students, basic and advanced courses.
  • Telephone sales of advanced course, courses taught: MySQL, HTML, CSS, JS, digital MKT, SQL, MySQL, increased sales by 10%.
  • Analyze the profile of students to improve sales and give recommendations to partners for the optimization of campaigns with optimal profile.
  • Advising on real student projects, searching and analyzing their data (qualitative and quantitative), and exposing their points of improvement for their business.
  • Prospecting market and potential B2B, B2C customers, using LinkedIn tools, phone call, Meet, Zoom, phone call, Meet, Zoom.
  • Elaborate from start to finish lead acquisition project, measuring and analyzing KPI's and reporting, lead registration in CRM, leading a team of 4 people. Capture of 800 leads in 3 months.
    leads en 3 meses.

 

Achievements:

  • Develop lead generation project from start to finish, capturing 800 leads in 3 months, leading a team of 4 people.
  • Increased sales of courses by 10% of the sales of the same.
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